The counting has started.
Every headline from every outlet we read is about to start getting logged. The first numbers go up after three weeks of counting.
How It’s Counted
- What we read: each outlet’s main public news feed, every few minutes, around the clock. It’s the share of headlines in that feed, not of the outlet’s entire website.
- What counts as betting content: promo and bonus codes, odds-and-picks pieces, betting advice (best bets, props, parlays) and sportsbook promotions.
- What doesn’t: news about gambling. A story on a betting scandal or a league’s sportsbook deal is journalism, not a sales pitch. “How to watch” pages and fantasy filler are thrown off our front page too, but they don’t count here.
- Fair play: an outlet needs at least 50 headlines in the window to get a number, every counted headline is listed in the receipts, and each headline is counted once no matter how many times it shows up.
- We’re not anti-gambling. Put twenty bucks on the Super Bowl. We just don’t think a sports page should be a sportsbook ad.